Welcome to Built Green Marketing

We are your source for digital marketing solutions for your business


Learn MoreContact Us

In today’s post we are going to discuss how to use blog commenting to grow your business. This an underutilized method of expanding your reach and building relationships, but like everything else, there is a right way and a wrong way.

Most people use blog commenting strictly trying to build backlinks to their website. If that is you, then you need to take a long hard look at why you are doing it and the good will that you are leaving on the table.

When I think about the purpose of blog commenting, backlinks are not the top reason. The number one reason that you should be using blog commenting is to build relationships with others in your niche.

You are going to have a hard time building relationships with comments like “Great post!”. That adds absolutely zero value to the authors article and doesn’t even deserve to be published.

You should think about the author and the content that he or she  has created and how you can add value to the content.


Here are some tips for writing epic blog comments:

Always Use the Authors Name – I always use the authors name at the beginning of the comment and then I try to use it again at the end. Everyone likes to hear their name, it makes things more personal and adds an element of friendship to the comment.

Size Matters – You should strive to write mini guest posts when commenting on blogs. At the very least, you should write 2-3 paragraphs of high quality content that thanks the author and talks about what you liked in the post. Also try to add to the post from your experience and if you can, ask a relevant question so that the author can reply. Adding even more content to the post. Google loves this kind of interaction and most authors know this, so they love when a reader tees up a nice question for them.

Treat the Author Like a Friend – When you are writing your comment, think of how you would talk to your best friend and write in that friendly tone. When you do this you will sound sincere and not like you are trying to use them for your personal gain. Treat the author like a friend and they just might become one! No matter what business you are in, relationships are extremely important to your success and you never know how you might benefit from a relationship with the author.

At the end of the day, blog commenting is a 100% free way to build your brand, build backlinks and build relationships. Basically blog commenting is a great way to build the foundation of a successful, long term business.

Set aside at least one hour every day to add epic comments to blogs in your niche. Follow the tips above focus on what you can do for them rather than what they can do for you and you will be well on your way toward your financial goals.